Tag Archives: Trade Show Display

Business/ Marketing

The Power of Business Signage – Boosting Brand Visibility and Sales

In a world where digital marketing has taken the spotlight, it’s easy to overlook one traditional marketing tool that continues to deliver substantial value: business signage. From storefront signs to billboards, strategically designed signage can be an effective tool for driving brand awareness, attracting customers and stimulating sales.

In fact, a recent study found that more than 50% of shoppers made their purchase decisions based on what they saw on storefronts or other forms of marketing. This is a significant percentage of the consumer market that can have an immense impact on your business’s bottom line.

So, why aren’t businesses leveraging this powerful marketing tool more often? While there are many reasons, it’s important to note that the value of your business signage goes beyond aesthetics. Signage is a cost-effective marketing solution that works around the clock to attract and engage potential customers, driving your brand’s visibility and ultimately your sales.

Captures Attention

When people are out on their commute or walking down the street, they’re often distracted and have a lot to pay attention to. Strategically placed business signage captures the attention of passersby and draws them into your store or restaurant. Signage can be informative, direct, or humorous to entice shoppers to make a snap decision in your favor.

Builds Brand Awareness

A business’s brand is much more than its logo; it’s what consumers remember about a company, why they chose to shop there, and why they continue to return. This brand awareness can be built in a number of ways, including by using business signage to draw attention, showcase unique products or services, or promote special offers and events.

In addition to being a cost-effective marketing solution, business signage also helps you deliver your message in a way that isn’t intrusive or obtrusive. This allows you to reach the right audience at the right time, while still providing the customer with an aesthetically pleasing and engaging experience.

Promotes Impulse and Unplanned Purchases

In a world where people are constantly bombarded with advertising messages, it’s crucial to find ways to cut through the noise and stand out from your competitors. Signage is an effective marketing tool that can help you promote impulse and unplanned purchases, whether through offering a coupon, highlighting new or seasonal products, or simply encouraging shoppers to stop by your store.

The power of business signage is undeniable. Incorporating it into your overall marketing strategy can significantly increase brand awareness, drive foot traffic, and facilitate a higher ROI than other types of marketing. As a cost-effective and long-lasting marketing tool, it’s essential to use your business signage to its fullest potential in order to grow your brand. Let the experts at Fresno Sign Company help you create an effective, impactful business signage that will set your company apart from the rest. For more information or to schedule a free consultation visit https://www.fresnosigncompany.net/business-signs/.

Business/ Marketing, Signs & Graphics

How Signs Influence Consumer Behavior in Marketing

Signage can make or break a customer’s experience with a brand, especially in-store. From enticing color schemes to clearly stated message, signs can either direct consumers and increase revenue or sway them away from your business. While many businesses rely on digital signage, traditional brick-and-mortar stores use the power of physical signs to drive consumer opinions of their business and brand.

Marketing communication via signs is a popular approach to behavior change because it is low-cost, relatively permanent, and easy to target at specific groups of potential consumers. This is a significant advantage over mass media, which broadcasts messages to a broad range of consumers. In fact, research has found that signs can have an influence on behaviors in a wide variety of domains including anti-littering, road traffic, safety belt usage, recycling, and turning off taps or lights.

Unlike linguistic speech acts, however, where the sender intentionally intends to affect the receiver’s behavior, signage is often ad-hoc and not intentional. As a result, it is important to examine the process by which signage influences consumer behavior and what influences the effectiveness of those signals.

Past research has shown that the comprehension process by which a sign leads to an appropriate action representation can take two routes. If the sign is highly familiar, the viewer may go directly to the appropriate action representation, as in the case of the well-known three chasing arrows recycling symbol. The other route occurs when the sign is not familiar, in which case the viewer needs to infer the intended meaning from the context of the sign. The clarity of purpose is an important factor in this inference, and previous studies have found that the clearer a message’s intended meaning is, the more effective the sign is.

The current study aims to further investigate the effectiveness of signage in the face of consumer product choice and decision-making by testing whether a sign’s clarity of intent is more influential than the quantity of information it presents. Five experts rated the complexity of 105 real garden center signs using a Tobii X1 eye-tracker. Participants then viewed these same signs and rated their likeliness to buy (LTB). Results showed that higher coefficient scores were associated with more clarity of purpose, but that the number of items presented was not a significant predictor of LTB.

The study was conducted online with a total of 65 participants who were randomly assigned to one of the four options: “Environmentally friendly behavior”, “Safe community living”,”Health and first aid information” or “None of the above”. They were then presented with 35 different signs using Qualtrics’ randomization function. Each sign was displayed for five seconds and they were then asked a series of questions. The first question tapped Familiarity and asked participants whether they had seen the sign before or not. The second question asked about the clarity of purpose and asked participants to rate how clear or unclear they thought the sign was in its purpose. To learn more about how your business can leverage digital signage to promote its branding and customer experience, speak with a sign professional Fresno signage company.